Peerless CEO Falls In Love With Me

C151 Good Idea



C151 Good Idea

0"There are two ways. One is to actively contact the supermarket downtown, and put newspapers at each of their cash registers to find the zero service. When you get the zero, customers don't want the fifty cents, so you send a newspaper. I contacted Walmart and Carrefour, and they are willing to do it. "Second, we should vigorously develop the newspaper sales business of the chain of small supermarkets. In Star City, it's definitely not difficult to develop 600 such fixed sales spots." "No," I said.    

    

"Good — good idea!" Su Dingguo couldn't help but yell out as he nodded his head.    

    

Zhao Dajian's face was gloomy. He glanced at Cao Teng and did not say anything.    

    

Qiu Tong looked at me with a smile. "Yi Ke, how many servings do you think we'll get for this portion?"    

    

"I can add at least 15,000 newspapers a day. Moreover, this figure is a conservative estimate. If the management is improved, it will definitely increase in the future."    

    

Qiu Tong nodded.    

    

"Heavens, if we follow this method, then our newspaper retail sales will break through the 50 thousand mark!" Su Dingguo looked at Qiu Tong excitedly, "Boss Qiu, this is an unprecedented breakthrough. The corporation has never experienced such rapid growth."    

    

Qiu Tong looked at me with an admiring expression, but she didn't say anything.    

    

At this point, silence is better than sound. I understand Qiu Tong's feelings and feelings.    

    

I couldn't help but feel a warm feeling in my heart.    

    

I don't care about the attitude of others, I only care about Qiu Tong.    

    

"Talking about military matters on paper and talking nonsense. Doing work can't be done on words alone. It's easy to say but I'm afraid it won't be that easy!" Zhao Dajian said sinisterly.    

    

"Only if you have ideas will you be able to do it. At the very least, you don't have any ideas, so I'm afraid it will be more difficult to do it?" Qiu Tong looked at Zhao Dajian and said in a light tone.    

    

Being choked by Qiu Tong's words, Zhao Dajian was speechless.    

    

I said, "What Boss Zhao said makes sense. If we just don't do it, of course there won't be any results. When we carry out these plans, we naturally need to set up a good mobile newspaper sales team and a newspaper distribution team." As long as the assessment policy is in place and the team's enthusiasm is mobilized, it will be easy to manage. I have a special section on this, and I'm not going to go into the details here. "    

    

Qiu Tong nodded, "Alright, Yi Ke, are you done?"    

    

"No, the last part of my overall plan is about how to stimulate the newspaper's retail sales growth. Other than the quality of the newspaper that we cannot use our Issuing Company for, we have to take some tangible activities to stimulate the citizens' desire to buy and expand the influence of our newspapers."    

    

Qiu Tong stared me in the eye. "Tell me!"    

    

"For example, we could make 200 thousand scrapers on a given day, in the form of a scraper, for a fixed retail sale," I said. "The scraper would be distributed with the newspaper to a fixed selling location for five events each time. Each time we buy a scraper from our newspaper, we would win the three grades of the prize. The winning percentage would be 100 percent, and the final prize would be redeemed on the spot, and the second-class prize would be sent to the company distribution department."    

    

Su Dingguo immediately laughed: "This stimulation, Yi Ke, what prize are you going to use?"    

    

I said, "According to my plan, the first prize will be 2 per event, the prize will be a laptop computer, the second prize will be 4 per event, the prize will be an electric bicycle, and the third prize will be a lot more, except for the first and second prizes, all of them will be the third prize, and the prize will be a bag of shampoo. I have a specific implementation plan for this activity in my overall program. "    

    

"Wow, this is awesome! A laptop, an electric bicycle, it definitely has an explosive effect!" Su Dingguo said.    

    

Zhao Dajian spoke up, "Young man, you don't know how expensive it is to be the boss. It's very easy to use a laptop or an electric bike. Do you know how much it would cost? Do you think that all the money from Issuing Company is from the sky? He had to learn how to account for the profits. He had to do this kind of activity at all costs. Who wouldn't throw money inside? Hmph, in my opinion, for an activity like this, forget about the Conglomerate Elder, even the examination and approval for Management Office would not pass. "    

    

Hearing Zhao Dajian's words, Su Dingguo became a bit more clear-headed, and looked at me: "Yes, Yi Ke, our Issuing Company is very tight, and the activity is not bad, but the money …. "Just that 200 thousand bag of shampoo is already worth quite a bit."    

    

Qiu Tong also looked at me with some suspicion.    

    

I smiled calmly, "Leaders, you don't have to worry about that. We don't need to invest a single cent into the prizes and activities of our Issuing Company."    

    

Everyone looked at me.    

    

I said, "Before I did this, I went to Boss Ping and reported this idea to him. He gave me his full support. He was the one who offered the first and second prize. The Advertising Department has customers that have been in arrears for several years, so they have no choice but to use the goods to make up for the debt. In the Advertising Department's warehouse, there are many laptops and electric cars that have yet to be processed.    

    

"So that's how it is. Boss Ping is so magnanimous. I must thank him properly later on." Qiu Tong smiled and nodded. "What about the 200 thousand bags of shampoo?"    

    

I said, "Recently, there was a famous Japanese company that came to the Hsinghai Market to promote their new brand of shampoo. They prepared to use the method of giving hundreds of thousands of bags of shampoo to the citizens to try. When I heard the news, I immediately contacted them and offered to help them distribute the shampoo free of charge, ensuring the quality and effect of the shampoo. When they heard this, they immediately agreed. This way, they wouldn't need to hire anyone else to pay for their work. They promised to pick up the goods whenever I needed them. "    

    

"Yi Ke, you really have a way!" Su Dingguo said, "What a coincidence, you actually encountered it! Opportunity, opportunity, you are very lucky! "    

    

I smiled and said nothing.    

    

Opportunity was not something anyone could grasp, it was always there. But it was fleeting. Opportunity only favored those who could discover it and seize it in time.    

    

Qiu Tong pursed her lips, nodded approvingly, and looked at me with eyes full of light. Then she said, "It looks like the company is paying for the scraper, isn't it? This is not a large sum of money, I can pay for it, no problem! "    

    

I shook my head. "No, we don't need the company to pay for the Scratch Card. I contacted a printing company and they gave us the Scratch Card for free. We don't need any money!"    

    

"Ah — what is this?" Su Dingguo said.    

    

Qiu Tong frowned back at me.    

    

"When I promised that company to print the scraper, I printed their company's name and contact number on the front of the card, which was equivalent to making an advertisement for them by sending them a scraper, which meant that they printed the advertisement themselves and saved their manpower to distribute it. We have mutual benefits, and they will definitely print it to ensure quality, because they also don't want to smash their brand."    

    

Qiu Tong's eyebrows relaxed, and she nodded, "Good idea, Yi Ke. I understand, actually, this notebook and the electric car, you used the causal link and the dynamic relationship between the advertisement and the distribution. As a senior manager, Boss Ping is well aware of the benefits and disadvantages, so he will naturally support you. Your free access to shampoo and scraper cards is due to our company's network advantage. We have a perfect delivery network, which they don't have, and the two sides are using each other's power to achieve a win-win situation. "    

    

Qiu Tong comprehends quickly, be it external or internal, no matter what way, the essence of marketing is a win-win, this is fundamental.    

    

I nodded. "Boss Qiu is right with his words! "It is the complementary strengths of both sides that make it possible to achieve these things."    

    

"Well, our network is a tangible asset and a valuable asset," Wu said. "It looks like it's worth thinking about how to make the best use of our advantages."    

    

Listening to Qiu Tong's words, my heart suddenly moved. It seemed to have triggered some sort of intelligence, causing me to be at a loss for words.    

    

At this time, Zhao Dajian had been looking at me with an incredulous expression, as if he was surprised that I, a tramp, had become a master of marketing planning overnight.    

    

Cao Teng suddenly stood up and took the initiative to shake my hand with both of his. With a sincere and honest expression on his face, he said to me in a modest and sincere tone, "Yi Ke, I admire your brilliant planning. My planning is far worse than yours, I want to learn from you humbly!"    

    

Cao Teng's sudden arrival caught me off guard and I was unable to react in time.    

    

Then, Cao Teng let go of my hand and looked at Qiu Tong: "Boss Qiu, I think Yi Ke's plan is much better than my complete plan. I want to learn from Yi Ke humbly, I suggest the company leader adopt Yi Ke's plan."    

    

Cao Teng's words were tantamount to bullsh * t. With the current situation, even a fool would know whose plan to use.    

    

Although I am at a disadvantage in terms of planning, my attitude and understanding of it are very good. Everyone will feel that even though Cao Teng's planning ability is worse than mine, his humble and sincere attitude towards learning is worthy of praise.    

    

Sure enough, Cao Teng's statement won the approval of the three CEOs. Su Dingguo said, "Cao Teng, your plan is quite good. It's very insightful, but in terms of comprehensiveness and depth, it's not as good as Yi Ke's. For you to realize this, it's very valuable, very good."    

    

Zhao Dajian also said: "There's a lot of time in the future. This is just a once or twice luck. I don't think I can explain it!"    

0

    

This kid is really stubborn, and he has a very old brain, and he thinks I'm lucky.    

    

I don't have a gun with me, or I'd like to knock his big head with the butt of the gun.    

    

Qiu Tong listened to Su Dingguo and Zhao Dajian's words, reached out to ask for the proposal between Cao Teng and me, put it in front of her, then took a deep breath, paused for a moment, and began to speak: "Today's proposal report, to my surprise, I did not expect two comrades from the Comprehensive Operations Department to come up with the retail development plan so quickly, which means Cao Teng and Yi Ke are both highly efficient, which is worth confirming.    

    

Secondly, I didn't think that the solutions that Cao Teng and Comrade Yi Ke had come up with were of such high quality. Although Comrade Cao Teng's plan was a bit narrow in terms of scope, it was found that the problem was very accurate, the problem was very thorough, and the way to solve it was very clear. It fit the actual situation of the company and the Hsinghai very well, and was very operable.    

    

Comrade Yi Ke's plan had a wide horizon and a large coverage, and it was obvious that Yi Ke had done a thorough investigation, was innovative and pioneering, had a flexible mind, and was in line with the operating rules of the market economy. At the same time, Comrade Yi Ke's careful application of marketing techniques and principles to the program is particularly commendable, and I listened to Comrade Yi Ke's program and was inspired and educated. "    

    


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