C295 A Full-scale Attack
C295 A Full-scale Attack
Dong Chen's current production line had a huge impact on the same kind of products in the world. However, the impact on Toyota was more serious because of another direction of Toyota's development.
Putting aside the Leksas brand, Toyota's market positioning over the years was very accurate and foreseeable. Not only did it have a very high market share in the ordinary middle and low end automotive market, but it also had exceptional achievements in developing new channels. Especially the production and manufacture of hybrid vehicles and cleaning energy vehicles.
In the past few years, the international oil prices kept rising, causing many consumers to turn their attention to hybrid vehicles and new energy vehicles. Over the past two years, as Toyota's mixing technology continued to improve, in this field, toyota thought that in the next five years, he would be able to become the leader of Toyota's hybridization technology. He would be able to sell at least 8 million mixed power vehicles. But... Dong Chen's appearance made them realize their investment and advantage in the mixed power field. They were basically ruined by Dong Chen.
The ultimate goal of the mixed energy vehicle was to reduce the fuel consumption. The so-called environmental protection was built on the basis of reducing unit fuel consumption. Other than pure electric cars, hybrid cars were still unable to greatly reduce exhaust discharge. The so-called hybrid cars, especially Toyota hybrid cars, were just based on the gasoline engine. After reducing the gasoline engine's displacement, it also increased the power support drive and the battery storage unit. With this, the vehicle would no longer be driven by gasoline alone. In this way, with the most mature hybrid car in Toyota, Prius, as an example, under good road conditions, the fuel consumption of 100 kilometers would go from 7 to 7. The fuel consumption would be reduced by less than 30%.
However, in order to reduce the fuel consumption of 30%, Prius added an additional power generator unit. It made the cost of building, maintenance more complicated, and maintenance more expensive. Its power output was less than 80 horsepower. However, it was sold for more than 200,000 RMB. It could be said to be ridiculously expensive.
However, if Prius' damn 1.5L natural ventilation engine was thrown away, and the electric engine and battery parts were removed, after installing a Dongchen 1.4 Natural Breathing Engine, what about the environmental performance of Prius?
The engine of Dongchen 1.4 Natural Inspiration could reach about 120 horsepower. However, the fuel consumption was about the same as Prius, which carried an electric engine and a battery. This alone had broken all the efforts that Toyota had put in over the years in the hybrid car.
What the f * ck are you doing? When other people's pure oil cars were 50% more powerful than their products, and they didn't even need to spend a lot of energy to carry the entire electric system, fuel consumption, and exhaust, they were almost indistinguishable from each other. You even said that your car was environmental friendly, that was pure nonsense.
At this time, Dong Chen was the greatest contributor to the environmental protection. He directly increased the fuel economy, causing the fuel consumption of the car to be reduced by about 30% on the basis of the same ratio. Due to the high fuel utilization rate, the exhaust discharge was relative to the fuel economy. The increase was more than enough to reduce more than 40% of the greenhouse gas emissions. Toyota had spent more than ten years in the hybrid-car industry looking for environmental protection and economics. Dong Chen only used one gasoline engine to do it.
As the world's understanding of Dongchen Automobile continued to deepen, there were already many countries' authorities that praised Dong Chen for leading the cars. They also praised the Dongchen Automobile for bringing a new standard for the environmental protection of cars. Ever since the Dongchen Automobile was officially listed, toyota Prius' sales in China fell to less than 100 units per week. According to the sales of this product, the sales of Toyota Prius were less than 100 units per week. This year, they could not even sell 5,000 units per year.
The cars of other brands were also affected. But Toyota... Both fields were affected at the same time. Toyota was originally planning to wait for the next ten years. Promoting hybrid-powered vehicles was a fundamental global trend, and it had already invested billions of dollars in this field. They thought that they could use this to dominate a field in the future, but they didn't expect that... Everything turned into bubbles after the appearance of Dong Chen.
The increasingly grim situation caused Toyota to begin peeping at Dong Chen's advanced engine technology. In less than half a month after the sale of the Dongchen Automobile, there was a rumor on the internet. It was said that Toyota had privately bought 60 Dongchen models of cars from the consumers of China at a price that was at least twice as high as the market price. They had also used their own special channels to transport them back to the land of the Dongwo. Toyota denied this.
Because Toyota's crisis public relations had been done very well, even on Weibo. This piece of news had also been categorized as "untrue." As a result, the number of netizens discussing this topic began to drop. However, just as the netizens started to believe that this was indeed an untrue piece of news, Zhang Yunfeng received a call from Director Liu.
Director Liu had been busy working on the new diesel engine production line for Dong Chen in the Zhangjiakou these few days. During this period of time, he had been busy working on the new diesel engine production line for Dong Chen. The higher ups had appointed him as the interface between the country and Dong Chen, so he paid a lot of attention to the related matters of Dong Chen. When he called, he said anxiously, "Comrade Xiao Zhang, I just received news that Toyota is sending the Dongchen Automobile back to the land of Dongwo. It's true. "
Zhang Yunfeng asked curiously, "Oh? Has it been confirmed? "
"That's right." Director Liu said, "They bribed the customs officers to transport 60 Dongchen Automobile back to their homeland for maintenance purposes."
Zhang Yunfeng suddenly realized that most Toyota products had been jointly produced in China. Even if they were to be recalled, it would be impossible to recall the Dongwo back to their own land. However, Lexus was an imported vehicle. Its production line was located in Dongwo. Toyota used Lexus to recall it. Transporting his own vehicle back to the mainland was a good method to deceive the eyes and ears of others.
At this time, Director Liu said with some worry, "Comrade Little Zhang, will Toyota have any effect on Dong Chen if he gets these cars?"
Zhang Yunfeng smiled and said, "What will it have on him? The cars were not fighter planes, and the fighter planes were made for their own use. Not to mention buying it, I'm afraid I can't even take a look at it. However, cars had to gradually cover the global market. They had bought 60 of them. Just treat it as the first batch of products that the Dongchen Automobile has sent into the land of Dongwo. "
Director Liu was worried and asked, "Then, will they steal Dong Chen's related technology?"
"No." Zhang Yunfeng smiled faintly and said, "Even if I give them all the theoretical technology, I don't have enough good materials. As for Dong Chen's four-drive technology... It relied on the modified difference lock and power distribution system, which they could not imitate. As for Dong Chen's A1 interaction system, they don't have the capability of this software. "
"That's good." Director Liu heaved a sigh of relief and said, "Recently, all the brands of cars in China's market have been greatly affected by Dong Chen. However, some brands avoided the interference of Dong Chen because they were different from Dong Chen. For example, the SUV market, high-end cars, and luxury cars market. But Toyota has been injured recently, and their domestic cars have suffered a great impact. Now, the international community constantly praised Dong Chen's environmental protection, causing Toyota's position as the overlord of the hybrid cars industry to lose its meaning. They must be very anxious right now, wanting to find a breakthrough from Dong Chen."
Zhang Yunfeng smiled and said, "Let them do their research. However, since Toyota is in such a hurry, I think it's time to give them more pressure."
Director Liu asked curiously, "How do we apply pressure on them?"
"Take over more of their market." Zhang Yunfeng said, "Toyota Rav4, Ku Luze, Prado, land cruisers, and many other types of SUV have been selling very well. Now the market of the entire SUV is very clear in China. I think it's time to bring some pressure to the SUV market. "
Director Liu exclaimed, "You want to be an SUV? Your current production capacity is simply unable to meet the market demand of the four models. If you are now an SUV, won't your already weakened production be further divided? "
Zhang Yunfeng chuckled and said, "Director Liu, I still have you."
Director Liu hurriedly said, "I can't help you with this. Even if you want to build a new production line, it will take time."
"No." Zhang Yunfeng smiled and said, "I don't want to build a new production line. I want to borrow a few production lines from you."
"Borrow?" Director Liu laughed dryly and said, "Don't joke with me. I don't have any production lines that I can lend to you."
Zhang Yunfeng said, "It's very simple. East Wind and North Wind are now producing off-road vehicles for the military. The military's digestive ability is not that high. They might as well lend me these two lines. I can provide these two factories' chassis and the suspension system's technology for free, and authorize them to manufacture vehicles for Dong Chen. As for the engine, transmission system, and four-drive system, these will be completed by Dong Chen himself. "
Director Liu did not expect Zhang Yunfeng to ask him to borrow the production line of the off-road vehicles from East Wind and North Wind. These two lines were indeed more mature. But all along, the military's demand for pure SUVs had not been very high. Therefore, these two production lines had been in a half-closed state. If Zhang Yunfeng wanted to borrow these two production lines, then he could directly bring over the other core technologies of Dong Chen and immediately start the production of the SUV.
Director Liu sighed in his heart. This Zhang Yunfeng really knew how to scheme. Now he had already schemed against the military partners, but thinking about it carefully, Zhang Yunfeng's idea was not unrealistic. Instead, it was very practical. First of all, the East Wind and North Automaton technologies were not very high. Therefore, they had never been able to occupy a place on the civil SUV. Secondly, the military orders were getting fewer and fewer. These two lines were slow in production for a long time. The profits were also very low, and the production enthusiasm was also very low. If Zhang Yunfeng could give them a large number of orders, when these two companies were making money... They could also bring in some advanced technology, so why not?